[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.agyno.cz\/navstevnost-skutecne-nestaci\/#Article","mainEntityOfPage":"https:\/\/www.agyno.cz\/navstevnost-skutecne-nestaci\/","headline":"N\u00e1v\u0161t\u011bvnost skute\u010dn\u011b nesta\u010d\u00ed","name":"N\u00e1v\u0161t\u011bvnost skute\u010dn\u011b nesta\u010d\u00ed","description":"M\u00edt web dnes nesta\u010d\u00ed. Konkurence je obrovsk\u00e1 a u\u017eivatel\u00e9 jsou n\u00e1ro\u010dn\u011bj\u0161\u00ed ne\u017e kdy d\u0159\u00edv. Pr\u00e1v\u011b proto je kl\u00ed\u010dov\u00e1 nejen kvalitn\u00ed tvorba webov\u00fdch str\u00e1nek, ale tak\u00e9 d\u016fsledn\u00e1 CRO optimalizace, kter\u00e1 z n\u00e1v\u0161t\u011bvn\u00edk\u016f d\u011bl\u00e1 z\u00e1kazn\u00edky. Mo\u017en\u00e1 u\u017e investujete do reklamy, SEO nebo","datePublished":"2026-03-06","dateModified":"2026-03-06","author":{"@type":"Person","@id":"https:\/\/www.agyno.cz\/author\/#Person","name":"","url":"https:\/\/www.agyno.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/64d58fab86512053c8bb518a6563e7284bb4a3422dc9af0106c3f39575364c7b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/64d58fab86512053c8bb518a6563e7284bb4a3422dc9af0106c3f39575364c7b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"agyno.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.agyno.cz\/wp-content\/uploads\/ronaldcandonga-job-5382501_1920.jpg","url":"https:\/\/www.agyno.cz\/wp-content\/uploads\/ronaldcandonga-job-5382501_1920.jpg","height":0,"width":0},"url":"https:\/\/www.agyno.cz\/navstevnost-skutecne-nestaci\/","about":["Byznys"],"wordCount":395,"articleBody":"       M\u00edt web dnes nesta\u010d\u00ed. Konkurence je obrovsk\u00e1 a u\u017eivatel\u00e9 jsou n\u00e1ro\u010dn\u011bj\u0161\u00ed ne\u017e kdy d\u0159\u00edv. Pr\u00e1v\u011b proto je kl\u00ed\u010dov\u00e1 nejen kvalitn\u00ed tvorba webov\u00fdch str\u00e1nek, ale tak\u00e9 d\u016fsledn\u00e1 CRO optimalizace, kter\u00e1 z n\u00e1v\u0161t\u011bvn\u00edk\u016f d\u011bl\u00e1 z\u00e1kazn\u00edky. Mo\u017en\u00e1 u\u017e investujete do reklamy, SEO nebo soci\u00e1ln\u00edch s\u00edt\u00ed. Lid\u00e9 na v\u00e1\u0161 web p\u0159ich\u00e1zej\u00ed, ale nekonvertuj\u00ed. Neobjedn\u00e1vaj\u00ed, nevypl\u0148uj\u00ed formul\u00e1\u0159e, nez\u016fst\u00e1vaj\u00ed. A pr\u00e1v\u011b tady p\u0159ich\u00e1z\u00ed na \u0159adu anal\u00fdza a optimalizace.Modern\u00ed tvorba webov\u00fdch str\u00e1nek mus\u00ed j\u00edt mnohem d\u00e1l ne\u017e jen ke vzhledu. D\u016fle\u017eit\u00e1 je p\u0159ehlednost, rychlost, logika i to, jak snadno se u\u017eivatel dostane k c\u00edli. Ka\u017ed\u00fd prvek na webu hraje roli, od titulku p\u0159es tla\u010d\u00edtka a\u017e po strukturu obsahu. Pokud n\u011bco nefunguje, u\u017eivatel odch\u00e1z\u00ed. A \u010dasto u\u017e se nevr\u00e1t\u00ed. Pr\u00e1v\u011b proto se st\u00e1le v\u00edce firem zam\u011b\u0159uje na to, jak jejich web skute\u010dn\u011b funguje v praxi, ne jen jak vypad\u00e1.Cesta k vy\u0161\u0161\u00edm konverz\u00edmCRO optimalizace (Conversion Rate Optimization) se zam\u011b\u0159uje na zlep\u0161en\u00ed v\u00fdkonu webu. Nejde o to p\u0159iv\u00e9st v\u00edce lid\u00ed, ale l\u00e9pe pracovat s t\u011bmi, kte\u0159\u00ed u\u017e p\u0159i\u0161li. Pomoc\u00ed anal\u00fdzy chov\u00e1n\u00ed u\u017eivatel\u016f lze odhalit, kde lid\u00e9 odch\u00e1zej\u00ed, co je mate nebo co jim br\u00e1n\u00ed v dokon\u010den\u00ed akce. N\u00e1sledn\u011b se navrhuj\u00ed konkr\u00e9tn\u00ed \u00fapravy, kter\u00e9 vedou ke zv\u00fd\u0161en\u00ed konverz\u00ed. Typicky jde o \u00fapravy struktury str\u00e1nky, formul\u00e1\u0159\u016f, v\u00fdzev k akci nebo celkov\u00e9 u\u017eivatelsk\u00e9 zku\u0161enosti.Co odhal\u00ed audit webuKvalitn\u00ed audit je z\u00e1klad. Nejde o odhad, ale o data. D\u00edky nim zjist\u00edte, co funguje a co v\u00e1s stoj\u00ed z\u00e1kazn\u00edky.Anal\u00fdza v\u00edce ne\u017e stovek faktor\u016f ovliv\u0148uj\u00edc\u00edch v\u00fdkon,identifikace slab\u00fdch m\u00edst ve struktu\u0159e webu,vyhodnocen\u00ed n\u00e1kupn\u00edho nebo popt\u00e1vkov\u00e9ho procesu,n\u00e1vrhy konkr\u00e9tn\u00edch zm\u011bn pro zv\u00fd\u0161en\u00ed konverz\u00ed,doporu\u010den\u00ed pro dlouhodob\u00e9 zlep\u0161en\u00ed v\u00fdkonu.Takov\u00fd audit v\u00e1m d\u00e1 jasn\u00fd sm\u011br, jak posunout v\u00e1\u0161 web na vy\u0161\u0161\u00ed \u00farove\u0148. Spr\u00e1vn\u011b proveden\u00e1 CRO optimalizace tyto bari\u00e9ry odstra\u0148uje a zjednodu\u0161uje cestu k c\u00edli.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"N\u00e1v\u0161t\u011bvnost skute\u010dn\u011b nesta\u010d\u00ed","item":"https:\/\/www.agyno.cz\/navstevnost-skutecne-nestaci\/#breadcrumbitem"}]}]